With the new year and resolutions top of mind, fun makeup trends might be a way to kick things off. Makeup is just another form of art with the power to change your day-to-day attitude, helping you feel more confident and creative with just a few swipes of your favorite product.
2025’s hottest makeup trends offer plenty of room for experimentation as they encourage working with your features rather than against them. Whether you emphasize your eyes with cool and sleek siren eyeliner or highlight your nose for an adorable doll-like aesthetic, it’s all about experimenting to see what makes you feel your best.
Siren Eyeliner
It was only a matter of time before this siren eyeliner became a go-to, and it seems like in 2025 it will finally get a moment of its own. Back in 2022, TikTok users compared different styles of eyeliner, dubbed doe eyes and siren eyes. The Little Mermaid influenced trends in 2023. Not too long later, the office siren aesthetic made waves on TikTok and became one of Google’s top trending searches of 2024.
Then, we slowly started to see tightlining become increasingly popular on runways, red carpets and beyond, until it became one of winter’s biggest trends. Pinterest predicts that sea witchery will be one of the hottest trends of 2025, including makeup, so you might want to sharpen your eyeliner pencils over the holiday break. To get the look, line your eyes to your preferred fullness and thickness, extending the inner corner downwards and the outer corner into a wing.
Matte Cloudy Blends
Cloud skin has already become a mainstay in our routines, and now we’re opting for cloud versions of every step of our makeup routine. Influencer Golloria George describes this trend as “the perfect mix of soft-focus elegance and diffused edges, combining velvety skin with dreamy, blurred-out eyeshadow and lip looks.” George says this “romantic” style is an evolution of no-makeup makeup looks and TikTok’s love for soft textures.
To get the look, she recommends getting a smooth base with a hydrating primer like Milk Hydro Grip, a satin-matte foundation like Haus Labs Tri-Clone Foundation, and Danessa Myrick’s Blurring Balm Powder for a soft focus effect. “For Black beauty specifically, it’s about making sure the matte finishes don’t feel dull or drying but look plush and rich,” George adds. “As brands continue to drop inclusive formulas, Black beauty lovers are redefining matte glam in a way that highlights rather than hides our unique features.”
Next, blend your eyeshadow with a thicker, fluffier brush to diffuse the edges and blur your lipstick with a finger or small brush instead of using a liner. Lastly, opt for a healthy dose of a matte blush on the tops of your cheeks and blend into your contour. George recommends deep corals, brick reds and especially plums for those with deeper skin tones.
Blush Combos
COVER FX Custom Enhancer Drops – Halo: Iridescent Finish – 15mL – Radiant Glow – Liquid Highlighter
Just like lip combos, blush combos are having their moment. Largely influenced by Sabrina Carpenter, creating a custom concoction of blush is a fun way to experiment with makeup in 2025. Not only does it add dimension to the look, which looks great on camera, but it can also make your look unique. But don’t stop at just mixing blushes together. Up the ante by combining it with your highlighter, too. Take a tip from Teen Vogue’s very own Aiyana Ishmael and blend the edges out with the foundation or concealer brush you just used for a softer look.
Mocha Mousse Lips
Dior Christian Addict Hydrating Shine Lipstick – 841 Caro Lipstick (Refillable) Women 0.11 oz
Pantone announced Mocha Mousse as their color for 2025. And while many might reach straight for eyeshadow or eyeliner, lipstick might actually be how to incorporate it into your look. After all, pale lipsticks have been trending, from light pinks to milk tea hues. Why not take it up a notch?
Makeup artist Natalie Dresher says, “Mocha mousse might be an unexpected but great option for a lipstick shade because it is a cool-toned nude or brown, depending on your skin tone. Cool-toned lipsticks make the teeth look brighter and whiter and are generally more flattering than warm tones on the lips. The mocha mousse color is neutral, which also makes it easy to pair with a dark smokey eye or a pop of color on the eyes — making it a shade you’ll wear often.” And if you’ve already been enjoying the low-key makeup look, this will fit right in with your makeup collection.
